True persuasion is mutually beneficial.

Some people get an icky sense when they think of persuasion because they associate it with manipulation, bullying, and coercion. True persuasion, however, is positive for both parties involved. The person who says, “yes”, should feel good about it because it’s in their best interest. If we’re the ones doing the persuading, we need to do it responsibly. We should make sure we’re asking for something that would benefit the other as well as ourselves. Then we need to appeal to them through their values; what’s important to them, not us. For example, let’s say we want our friend to come grocery shopping with us – people don’t need extra errands in their life so how do we appeal to their values? We might want to go to a high-end store because it has a great bakery, and we need a cake. But our friend doesn’t need cake and feels the store over charges. We know our friend values finding a bargain, so look into what deals the store is offering that day, or find a coupon for them for an item that they will want. Put the extra effort in to make the trip mutually beneficial.

Take Action: Know your audience – consider people you live with or work with who you often need to ask to do something. Figure out what their values are. Do they want respect, leadership growth, an easier life? Next time you want to ask them for something, see if it appeals to one of their values. If not, consider asking for a different undertaking or asking someone else.

Inspired by Bushra Azhar’s website, The Persuasion Revolution.

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