How to Captivate with Story for an Easy “Yes!”
Crafting a story structured sales presentation
Enroll in Course
Are you ready to captivate your audience and have them embrace your ideas? Dive into the art of using story design to supercharge your presentations.
Picture yourself or your team gearing up for an important proposal, a conference talk, or getting ready to present an RFP response. Now imagine having a secret weapon for crafting presentations with confidence and credibility – knowing you’ll address your audience’s specific needs and connect on an emotional level.
You’ll feel like a presenting superhero.
If you understand storytelling’s power, but aren’t sure how to fully apply it, you’re in the right place. I’ll give you a template and show you how to build your presentation step by step so that you can match your prospect’s specific needs, and craft clear, memorable messages that resonate. By following this simple process, you’ll feel confident communicating how you can help, and you’ll inspire action.
You’ll have a class project where you'll set the scene of your story presentation, using a downloadable tool and my guidance. You’ll be given direct feedback to make sure you’re heading in the right direction.
- Leverage story design components to give structure and flow to your presentation as a whole
- Weave relevant mini stories into your discussion to deeply engage your audience
- Use a story structure template to build your presentation messaging so that you can match your prospect’s specific needs
- Feel confident communicating how you can help
Your Instructor
The secret behind great sales presentations...
I’ve been helping some of North America’s leading brands develop marketing content for decades. Lately, I’ve focused on helping craft high-end sales presentations, using elements of story design, that has yielded my clients remarkable results. This method has helped a major consulting firm increase their win rate by a staggering 30% – translating into millions of dollars for them!
And, after implementing this story technique, another one of my clients received the ultimate praise from their prospect, who said: “This is the best presentation we’ve ever had.” Of course, my client won the business.
I’ve been asked to teach this story approach countless times and been paid $1,000s to do so. Now, I am sharing my expertise with you in this thought provoking course, so that you can captivate your audience as well. If you've got an important presentation coming up, this course is your ultimate starting point.
Yvonne Lines, Presentation Developer and Founder, SmartLife.tips
Course Curriculum
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PreviewIntroduction (2:19)
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StartAudience Centricity (4:10)
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StartStory Components (4:42)
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StartKnow Your Audience (3:50)
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StartStory Structure and Template (5:29)
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StartKey Messages (6:24)
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StartDetails to Reinforce Messages (3:48)
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StartWeave in Mini Stories (5:07)
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StartResolution and Main Takeaway (1:41)
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StartMap the Outline to Slides (3:12)
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StartHelpful Resources (1:09)