How to Captivate with Story for an Easy “Yes!”

Crafting a story structured sales presentation

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Are you ready to captivate your audience and have them embrace your ideas? Dive into the art of using story design to supercharge your presentations.

Picture yourself or your team gearing up for an important proposal, a conference talk, or getting ready to present an RFP response. Now imagine having a secret weapon for crafting presentations with confidence and credibility – knowing you’ll address your audience’s specific needs and connect on an emotional level.

You’ll feel like a presenting superhero.

If you understand storytelling’s power, but aren’t sure how to fully apply it, you’re in the right place. I’ll give you a template and show you how to build your presentation step by step so that you can match your prospect’s specific needs, and craft clear, memorable messages that resonate. By following this simple process, you’ll feel confident communicating how you can help, and you’ll inspire action.

You’ll have a class project where you'll set the scene of your story presentation, using a downloadable tool and my guidance. You’ll be given direct feedback to make sure you’re heading in the right direction.

You’ll master how to:
  • Leverage story design components to give structure and flow to your presentation as a whole
  • Weave relevant mini stories into your discussion to deeply engage your audience
  • Use a story structure template to build your presentation messaging so that you can match your prospect’s specific needs
  • Feel confident communicating how you can help


Answers to this week’s LinkedIn Quiz – Sales Pres Hack #7: Make it an interactive conversation.
(See the initial post at: https://www.linkedin.com/posts/yvonnelines_sales-p...)

Q1. Do you remember the #1 Hack? Why is it important?

Answer: Make it relevant to your audience. Your presentation should have useful solutions for your audience and only a little bit about you or your company. The solutions will help you engage, keep their attention, and build trust as a credible leader.

Q2. How many key messages should you have and why?

Answer: No more than three. Don't overwhelm your audience. It's better to go deeper into a subject and be understood, than to pile more and more bits of information onto someone and expect them to remember it.

Q3. Name three types of stories that can be effective in a sales pres.

Answer: A case study, analogy, testimonial, or life example can all help bring concepts, stats, and graphs to life.

Your Instructor


Yvonne Lines
Yvonne Lines

The secret behind great sales presentations...

I’ve been helping some of North America’s leading brands develop marketing content for decades. Lately, I’ve focused on helping craft high-end sales presentations, using elements of story design, that has yielded my clients remarkable results. This method has helped a major consulting firm increase their win rate by a staggering 30% – translating into millions of dollars for them!

And, after implementing this story technique, another one of my clients received the ultimate praise from their prospect, who said: “This is the best presentation we’ve ever had.” Of course, my client won the business.

I’ve been asked to teach this story approach countless times and been paid $1,000s to do so. Now, I am sharing my expertise with you in this thought provoking course, so that you can captivate your audience as well. If you've got an important presentation coming up, this course is your ultimate starting point.

Yvonne Lines, Presentation Developer and Founder, SmartLife.tips

[email protected]


Course Curriculum


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days after you enroll

To get you started, here’s a FREE cheat sheet with 10 presentation set up tips. Download the jpeg and keep it handy as you’re crafting your content.

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Any other questions? Email me at [email protected] or book a free 20-minute discovery call to get an idea of what you can accomplish and ask any questions you still have: Calendar

Get started now!