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I'm Yvonne Lines, the Mindset Mentor behind Here’s a bit about me...

I used to go home, flip on the ’toob, watch hours of mindless tv, go to bed, get up, go to work, repeat. Finally, I got sick of it to the point that I decided to do something...

I read every leadership, finance, and development book I could grab. After 236 books, my mindset had changed so much, I was able to leave my steady job, build my own business, and still avoid an all-ramen diet. Now, I can finally call myself a business owner, a surfer, and a motorbike adventurer.

I’m loving life and want to share what I’ve learned, so that you can live your best life too.

I hope to e-meet you soon.
[email protected]

Why I do what I do...

I want to live an inspired life, surrounded by high-quality, happy people. I believe that the more useful knowledge I can spread, the more I can contribute to enhancing people’s lives, and then we’ll all be growing together, in a positive direction.

Mission (aka: “the what”)...

I help people be more fulfilled in their work lives, by sharing mindset strategies for better decision making.

I'm an advocate of knowing and living by your values and letting them be a guide for your choices. Often that means choosing what lifestyle you deeply desire, and figuring out how to make your career work with it, instead of trying to fit your life around your work. This perspective may seem counter-intuitive to how you’ve grown up. Mindset strategies often twist how we look at our lives so that we can open up greater opportunities for ourselves. I'm also a big advocate of brainstorming and experimenting, because more options lead to better options, and trying out ideas can either help cross thoughts off our list quickly, or lead to opportunities we could not have seen coming.

How it comes to life...

I've been reading intensely for years, as well as listening to podcasts, watching videos, and going to conferences, having one-on-one conversations, etc., all around leadership, finance, and self development. I take the interesting nuggets of wisdom I learn, give them a test drive in my own life, and if I find them useful, I’ll share them. You can have the mindset strategies sent to your inbox, or if you want to zoom in a subject, I've created the video courses you'll find above. I’m also available for talks, workshops, and coaching.

What others have to say...

Re: The Freelancer Financial Freakout: How to avoid it and start building wealth

“Great, easy to understand advice for anybody who wants to take financial control of their life, but is intimidated by the process.”
Don DeWolfe, CPA, CGA

Re: Interview coaching (yes, she got the job!)

"Yvonne has been a delight to work with! Yvonne has a unique ability to create amazing stories utilizing business insight and visual design. Through great questions, perspective and creativity, Yvonne gets to the root of who the key stakeholders are, what is important and the value that you will bring to them. The result of my work with Yvonne was a proposal that easily demonstrates the overall impact of the project for the client through an engaging presentation and narrative. I would highly recommend Yvonne for both her creative and strategic business perspective."

Tammy Pike, Territory Sales Division Manager at Softchoice

Re: The Freelancer Financial Freakout: How to avoid it and start building wealth

”The Freelancer Financial Freakout course was very insightful and easy to follow. I especially appreciated: how each module was set up in a way where you can go at your own pace, that she made it personable and that she gave an action plan rather than simply providing information. Yvonne will navigate you through the ins and outs of freelance finance while using simplified communications to ensure, regardless the stage you are at, that you comprehend what is being taught.”

Charmain Tulloch, Public Relations Specialist

Prefer a book?

The Freelancer Financial Freakout – How to avoid it and start building wealth is also in book format – eBook, Print on Demand and audio versions – available from Amazon. It's a quick, beginner guide to achieving financial well being.

Find it at the links below, or from outside Canada and the US, search by title.

Kindle version on and
Print-on-demand version on and
Audio book version:

“Really well written – great advice delivered in a funny, easy to follow format. It reminds me a bit of The Wealthy Barber, but for freelancers.”
– Jacqueline Brown, teacher

“I LOVE IT. Got pulled in with chapter 1, your story of freaking out and then overcoming it. It was so relatable. Great work. People need to read your book!”
– Bryn Bamber, Mental Health Professional

When you don’t have a regular pay check, it can be tricky to know what to expect financially. How do you plan a vacation? Can you afford to rent a studio? Will your bills get paid? When can you stop stressing?

This quick guide for beginners is designed for freelancers who have a few clients under their belt, are getting paid, but still feel anxious about paying bills every month. Anyone without a regular pay check will benefit from reading this book. It will give you the knowledge to feel financially secure, make better purchase decisions, and get you on track to building wealth. Finally, you’ll find out how to work smarter, not harder.

Start by identifying and crushing the subconscious limiting beliefs that are holding you back. Then take action steps to move from financially stressed to secure and confident.

We’ll go through...
Mindset – common blockers that can stop your success.
Net worth – focus on numbers that will give you real insight.
Debt – we’ll look at a motivating approach to being debt-free.
Budget – knowing your numbers can make a massive difference.
Passive income – what it is, how to get it, and what to expect.
Investing – the first steps laid out for absolute beginners.

This easy and empathetic read will help set you on a course to stress-free, financial security.